It is intriguing to see how web development has moved on over the past several years. The web has turned from a niche for brochure-ware and intranets into one of the biggest software development environments in the market over just a few years. The web as a platform is a hollow dream no longer – you can now run and develop a web application without needing to host any sort of web page yourself and you can even get the data from a wide variety of other sources. Web design agencies have created jobs around our country which is positive. Just watching the TV for five minutes these days is depressing enough – no jobs, un-employment crashes to a new high and the recession just gets deeper and deeper.

Moving web design on is a tricky business. When designing a site you now need to consider cutting edge graphic design and logo design. Simply constructing some for the web is not enough anymore, people want the full package. Unless you have a very compelling product or idea most clients will already have something in place web wise and chances are they have already spent a lot of money on it. Maintaining a website is much more common these days than creating something innovative. Yet in today’s modern web society just creating a site is not enough. You need to be able to get that site seen by clients and customers alike. How do you do that? Keeping on top of web trends is understanding the logistics of SEO (Search Engine Optimisation). SEO is fundamentally tweaking your website to be visible with search engines such as Google and Yahoo! If you can get your site seen by these search engines the amount of revenue and visibility you can get from these search engines is incredible and it can completely revolutionise a business.

So what about the future? Well if I knew that I would be on a hot beach somewhere soaking up the sun. However what I will say is that the way some web developers deal with market forces and business people is wrong. What matters these days is how fast you can do the project and how quickly you can get it out there and onto the market. This goes against what I believe in as a web designer and I think businesses should stand up and fight against these ‘quick wins’. What do you think?

Comments are closed.